Exclusive Experiences: A Key Strategy for Attracting and Retaining Users on Streaming Platforms
In a time when discretionary spending decreases and churn rises, free streaming platforms are facing challenges. Customer value management (CVM) campaigns are likely to be...
Adapting to Competition: The Evolution of Streaming Service Acquisition Tactics
In a time when discretionary spending decreases and churn increases Free streaming services face difficulties. Customer Value Management campaigns will be a key element in...